Month: November 2016

  • Out: Chasing Eyeballs, In: Delivering Outcomes

    Mobile 1.0: Serving Up Ads to Eyeballs Nearly 20 years after Web 1.0 and AOL, we are returning to an era of captive user attention and walled gardens, manifested most acutely on mobile devices. The mobile platforms of today are meant to control the services, content and marketing messages that are directed at a user — from…